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50 Years Ago Sam Johnson Had a Vision...

A lot has changed over 50 years, but our values never will. Today, we're the largest privately held bank in Wisconsin, but our value proposition remains the same. We strive to do what's best for our customers, our associates and the communities we serve.

first johnson bank trailer

Humble Beginnings

Johnson Financial Group’s story began 50 years ago in a trailer on the corner of 3 Mile Road and Main Street in Racine, Wisconsin. While the big banks kept getting bigger, founder Samuel C. Johnson recognized the need for a different kind of bank – one that met the unique needs of its people, businesses and communities.

The Johnson Building Wall of Pride signatures getting final touches in 2002.

A Catalyst for Growth

Johnson Financial Group established its headquarters in a beautiful building overlooking the shores of Lake Michigan in the heart of downtown Racine. Bringing together more than 400 employees, the Johnson Building has served as a catalyst for the revitalization of downtown Racine and surrounding communities.

Pictured: The Johnson Building includes a Wall of Pride that hosts signatures from all of our associates in 2002. 

The JFG team lines up for the groundbreaking of our new insurance office building in 2017.

Strategic Partnerships

Over the years, we’ve strengthened our capabilities through strategic partnerships that benefit our clients. Some notable partnerships include the addition of our insurance business in 1985 and expansion of our Wealth services with the acquisition of longtime Milwaukee investment advisory firm, Cleary Gull Advisors Inc.

Pictured: In 2017, members of our team celebrate the groundbreaking of our Insuarnce office located in Racine, WI. 

state of Wisconsin overlaying map


Decades since its humble start, Johnson Financial Group has grown into a full financial services company, offering an array of banking, wealth and insurance solutions. From northern Wisconsin to Milwaukee and everywhere in between, more than 1,100 associates serve families and businesses in 45+ communities.

Johnson Financial Group's office located in Milwaukee near Cathedral Square.

The Future

Looking ahead to the next 50 years, we continue to make decisions with our associates, clients and communities in mind. In 2021, Johnson Financial Group will fortify its long-term investment in Milwaukee with a new flagship office at Cathedral Place.

Pictured: A new Johnson Financial Group office will be coming soon to Cathedral Square in Milwaukee. 

Discover More About Our Journey

We're Celebrating 50 Years

From our family to yours, thank you for your continued support and the trust you place in us.

Learn more about our beginning and how we plan to continue helping our clients well into the future.

A trailer was just the beginning.

What began with three employees working in a trailer grew to be the largest family-owned financial services company in Wisconsin.

Our Story Explore how Johnson Financial Group got our start.

Your home is our home.

For half a century, we’ve dedicated ourselves to the communities where we live and work through progressive investments, philanthropic contributions and volunteer service.

How We Help Find out how Johnson Financial Group helps our communities.

Your success is our success.

We succeed when our clients succeed. With relationships built on trust, we’ll help you plan for your family, your business and your life – today, tomorrow and for generations to come.

Your Financial Life Explore the financial services Johnson Financial Group has to offer.

As your needs evolve, we do too.

Life moves quickly, and so do we. Whether face-to-face or digitally, we keep pace with the rapidly evolving financial services landscape while providing the highest level of personal service.

Navigating A Digital World Discover the services that Johnson Financial Group has to offer.

Our associates are the heart of our organization.

We empower our associates to give their best at work, at home and in the communities where they live.

Our Associates At Work Explore how our associates help the community.