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5 Generations

Five generations of family business experience

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50 Years

Celebrating 50 years serving Wisconsin

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9 Industries

Nine industry specialties

Business Insights

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A Body in Motion

Investment Commentary

When did physics become a 7th grade thing? During a recent review with my son, I found myself doing my own studying to keep up with what he was learning. Among the more complex topics, however, was something I’m familiar with: Newton’s law stating a body at rest will remain at rest unless an outside force acts on it and a body in motion will remain in motion in a straight line unless acted upon by an outside force. This got me thinking about momentum and its application to asset prices.

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