Imagine what's possible from here
We're dedicated to making your unique story part of our own. Imagine what else is possible in your life. We'd love to help you get there.
Learn More about Johnson Financial Group.
Turning possibilities into realities
For 50 years, we have been invested in the success of your family, your business, and your life. Because what matters most is doing what’s right – for our customers, our associates and our Wisconsin communities.
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Realize your financial goals
Suggestions and inspirational ideas to help you plan the big decisions in your life.
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Starting Out
Making smart financial decisions early on can set you up for success later in life. Let's get started.
LEARN MORE about how we can help you as you're starting out.Home & Lifestyle
Whether you are buying a new home, selling your home or saving for a dream vacation, we'll guide you every step of the way.
Learn More about how we can help you ask you create a home for your family.Family
Your family's needs are important. Understand the steps you can take today to create a secure financial future for you and your loved ones.
Learn More about how we can help as you start a family.Work & Career
Enjoy the life you're building. Learn how your career and financial goals intersect.
Learn More about how we can help as you progress in your career.Retirement
Whether you are just starting to save, ready for retirement or anywhere in between, we can help you realize the retirement you’ve always imagined.
Learn More about how we can help ask you're preparing or geting ready for retirement.
$12 Billion
Assets under administration
WI Owned
Wisconsin's largest family-owned financial services company
45 Locations
Locations in Wisconsin, Minnesota and Arizona
Are you on the same page in financial planning?
Whether you're a newlywed or are in a long‐term committed relationship, sharing financial goals and plans is critical to achieving financial security and peace of mind.
READ MORE about how couples can ensure they are on the same page financially.
Why move when you can improve?
Perhaps your family has outgrown your home or you're dreaming of a new kitchen. Moving is certainly one solution, but staying put and renovating may be a better choice.
READ MORE about how we can help you make updates to your home.
What story does your estate plan tell?
A great estate plan should tell your story; the story you want told if you’re not around to tell it. Your story communicates who you care about, what you care about and what you believe. It is unique to you.
READ MORE about how to create a legacy with your estate plan.