The Great Wealth Transfer Part 1: The Importance of Preparing Now


Two podcast speakers with microphone on “Your Money. Your Mission.” episode about the Great Wealth Transfer.
Three people seated at a podcast table with microphones and notes, recording a discussion about the great wealth transfer in a modern studio setting.

Featuring Jackie Ruppel and Joe Maier

Listen to learn how to prepare for the Great Wealth Transfer

In this episode:

00:00 – 03:45: What is the Great Wealth Transfer? 
03:46 – 07:45: Transferring Values Between Generations
07:46 – 11:05: Defining Wealth and Your Impact
11:06 – 20:21: Bridging Communication Gaps with Family Meetings
20:22 – 27:42: The Benefits of Family Meetings
27:43 – 30:30: Navigating In-Laws and Blended Families in Conversations
30:31 – 36:03: How to Start the Conversation and Final Tips


In this episode of the Your Money Your Mission podcast, host and SVP Wealth Fiduciary Advisor, Kelly Mould sits down with SVP Director of Wealth Strategy, Joe Maier and SVP Private Client Banking Leader, Jackie Ruppel to unpack what the Great Wealth Transfer actually means for you and your family. From the fear of raising entitled kids to the power of the family meeting, this episode is a candid, research-backed conversation about what it takes to transfer not just assets but the values and purpose that built them. 

5 Key Takeaways

1. The clock is already running

Between $70 and $90 trillion will transfer from the Baby Boomer generation to Millennials in the coming decades. Baby Boomers are the most financially successful generation in history — not because they started with the most but because they grew what they inherited from the Silent and Traditional generations. The transfer has already begun and families without a plan are already behind.

2. It’s a values transfer, not just an asset transfer

Baby Boomers grew their wealth. The next generation grew up with it. That's a fundamentally different relationship to money and it creates a fundamentally different kind of risk. The real challenge isn't legal or financial. It's human. How do you transfer the independence, resilience and grit that built the wealth, not just the wealth itself?

3. Wealth transfer doesn't fail because of bad decisions

The phrase "shirt sleeves to shirt sleeves in three generations" has been translated into over 100 languages for a reason. The primary reason generational wealth is destroyed isn't taxes, creditors or even poor financial decisions. It's a breakdown in communication and trust between family members.

4. The family meeting is the most powerful tool

Bringing together parents and the next generation, with a professional facilitator to take the pressure off mom and dad, creates clarity, alignment and appreciation that almost no other exercise can replicate. Children consistently leave these meetings more grateful, not less. And the parents? They finally understand how their kids actually think about wealth, purpose and the future.

5. Start before a life event forces the conversation

Far too many families only put estate plans in place when they're about to travel internationally. This conversation must happen before a crisis creates urgency. Start with the why: What is the impact you want your wealth to make? What values do you want to pass down? Build the structure from there, on your terms, while there's still time.

The Great Wealth Transfer is a critical period that requires preparation, education and communication. Engaging with financial advisors early and often and fostering a relationship that aligns with personal values and goals, can help ensure a smooth and secure transition of wealth. Connect with an advisor today. 

The Great Wealth Transfer refers to the massive shift of assets currently underway as the Baby Boomer generation passes trillions of dollars to younger generations. This transition is more than just transferring wealth from one account to another; it is the transfer of a family’s legacy, values and long-term vision.

Wealth transfers often trigger complex emotions and differing expectations. A family meeting serves as a proactive way to align everyone’s vision and share the story behind the assets. These meetings provide a dedicated space to discuss your intentions, set clear expectations and prepare your beneficiaries for their future responsibilities.

Generations often have contrasting perspectives on financial transparency and the purpose of wealth. While older generations may view financial details as private, younger clients frequently seek open dialogue and want to understand how their inheritance can drive social impact or support specific values. These differing viewpoints can create friction if left unaddressed. Our advisors work with your entire family to bridge these communication gaps, helping every generation feel heard and helping you reach common ground.

 

 

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