How This Woman Founder Built a Legacy Company on Her Own Terms

In this episode:

00:00 – 04:22: Kristie’s Journey to True Grace 
04:23 – 07:24: Breaking into a Saturated Market
07:25 – 08:42: Choosing Ownership vs. Acquisition
08:43 – 12:20: Family Legacy and Becoming a Woman-Owned Business
12:21 – 18:20: Sustainability and Regenerative Agriculture
18:21 – 20:30: Wellness and Balance for Business Owners
20:31 – 22:51: Advice for Aspiring Entrepreneurs and Closing

In this episode, host and SVP Wealth Fiduciary Advisor, Kelly Mould sits down with Founder, President and Owner of True Grace, Kristie Hall, to explore what it truly takes to build a values-driven, women-owned company in one of the most competitive industries. From navigating financial uncertainty to choosing long-term mission over short-term convenience, Kristie shares her insights from her journey as a founder, entrepreneur and mother.

5 Key Takeaways

1. A personal journey can shape a powerful business vision 

Kristie’s journey into wellness began when her father was diagnosed with stage‑four cancer, prompting her family to focus deeply on nutrition, supplements and lifestyle changes. That experience reshaped her relationship with health and ignited a long‑term passion for clean ingredients and well‑being. Her career in the supplement industry further strengthened this foundation and became the building blocks for True Grace.

2. Launching a business takes courage, especially in uncertain times

Kristie and her husband launched True Grace just two weeks before the pandemic, giving up dual incomes while parenting two young children. Overnight, they faced unpredictable supply‑chain disruptions and delays that pushed their product launch back. Despite the uncertainty, they relied on their resilience and previous experience in the industry to navigate those challenges and maintain confidence in their long‑term vision.

3. Values‑driven decision‑making builds long‑term trust

During difficult crossroads, especially in the pandemic years, Kristie and her team repeatedly returned to their mission and vision to guide decision‑making. That consistency and staying true to their values helped them establish early trust in a saturated market, reinforcing the brand’s commitment to integrity and long‑term impact.

4. Being 100% woman‑owned is a powerful differentiator

Kristie shared how earning the woman‑owned certification was meaningful and a formal acknowledgement of the work, independence and financial ownership she brought to True Grace. In an industry largely dominated by major corporations and male‑owned brands, the certification stands out and resonates strongly with her target market: Women.

5. Fear shouldn’t hold women back from entrepreneurship

Kristie admitted that fear kept her from starting her business for years, as she questioned how she could balance a family, career and personal life while launching something new. Her message to other women: Don’t let fear overshadow a great idea or stop you from pursuing something meaningful. By trusting the process and believing in her vision, she built a business aligned with her values and encourages other women to take that leap as well.

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