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Wednesday, June 8, 2022 | 11:00 AM CST

Chris Tuff was one of the first advertisers to work directly with Mark Zuckerberg in 2006 and filmed one of the first “viral” videos, which landed him on the front page of The Wall Street Journal. The youngest partner in history at 22squared, a 100-year-old advertising firm, he is a pioneer of the social media digital marketing space. Tuff’s natural ability to connect with his nearly 80% millennial and Gen Z workforce led him to publish the national bestselling The Millennial Whisperer in 2018. A global movement soon followed, as Tuff shared lessons on empathy and genuine connection at work on some of the largest stages in the world including such Fortune 100 companies as Nike.

In 2021, Tuff shifted toward connections outside of organizations in writing his latest book, Save Your Asks. He’s interviewed some of the world’s greatest leaders and entrepreneurs and is publishing this handbook to equip everyone with the tools to become better salespeople and networkers through a focus on authenticity and connection. In this book, he highlights real world examples of “askholes” and such sales techniques as “shawshanking.” Tuff likes to leave audiences with stories they remember and free tactics they can immediately implement. ​​​​​​​

Tuff is a highly accomplished digital marketer, investor, business development leader, and public speaker. When the Vanderbilt graduate and advocate of empathy and connection disconnects from his passionate work, you’ll find him spending time with his wife and two daughters, chasing chickens around their Atlanta home, or kiteboarding.