Jim Popp shares three lessons from nearly three decades in financial services:

•The most important element of a business relationship is still — and I hope will always be — the people on both sides of the relationship. There's no substitute for doing business with trustworthy, honorable, high-character people.

•I learned early on that trust is built with consistency — in approach and communication; of personnel; of thought and process. Be thoughtful, measured and consistent in your principles.

•Always do the right thing, even when it's not popular and harder to do. Embrace tough decisions with the intention of doing what's right. Article by

Janet Raasch | The Wisconsin 100