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Wealth Insights

Private Market Valuations Under Fire—But Are They Really Inflated?

by Jon Henshue | Johnson Financial Group • July 25, 2025

5 minute read time

Recently, the valuation of private assets has been in the news, with the latest headlines bringing scrutiny to the finances of the Harvard endowment. The question amounts to whether Harvard may be overstating the value of its private investments. On its face, this topic may seem irrelevant for everyday investors who aren't responsible for "valuing" or "pricing" their assets. However, the topic is quite important, because investors at every level need—and deserve—confidence about the value of their investments.

In past commentaries, we've noted that private market investments continue to grow in size and influence throughout the economy, and may be a benefit to investor portfolios by offering exposure to an expanded opportunity set. This is even more true in recent years as more companies these days seem to never "go public" at all. When recommending private assets to our investors, we take their trading and valuation characteristics very seriously.

Here, I'd like to share a few high-level reasons why private market valuations may be more robust than headlines suggest.

Valuations in Private vs. Public Markets

Private company valuations differ from those of public companies. Public companies are priced in real-time, and are often swayed by investor sentiment and trading activity. Private companies, on the other hand, are valued just a few times a year based on their financial performance, recent deals, and comparisons to similar public firms. Some critics say this makes private equity less reliable—but data from experienced firms like Hamilton Lane tells a different story.

Exit Markups

The following chart, from longtime private market consultant Hamilton Lane, shows several years' worth of data on "exit markups"—that is, valuations in the time leading up to the business sale and the determination of value to a buyer. Note, in particular, the right-side portion of the chart, which indicates that private assets have generally sold at higher prices than they were valued at four quarters (one year) before exit. This suggests that, if anything, private asset managers may have conservatively valued the assets in question. 

Comparing Valuation Multiples

This next chart provides a way to compare valuations of publicly traded assets (in this case, stocks) with private equity. Note the blue and maroon lines generally move together over time. Both lines reflect the ratio of total enterprise value to a measure of company earnings called EBITDA (the amount the company earns before deducting expenses for interest, taxes, depreciation, and amortization).

Multiples (that is, the value of the company as a multiple of EBITDA) vary over time as the economy and investor preferences change. While there are periods of divergence between the private and public equity ratios—often driven by broader public market dislocations—they have proven to be temporary.

Understanding the Role of Secondaries

Another area that has drawn press coverage is the reported "secondary sales" from several prominent university endowments. The prices paid in these transactions reportedly occurred at a discount. Unfortunately, the reporting has suggested that the discounted transaction prices are indicative of inflated company values.

To clarify, a private market secondary sale typically refers to an investor selling their interest in a private market fund, not the sale of individual underlying businesses. Such sales are often driven by specific investor needs—such as a university endowment rebalancing its portfolio or responding to changes in funding sources—rather than underlying performance concerns.

When large institutions like Harvard seek liquidity from their private investments, they often accept a discounted price that reflects their unique need for liquidity, not necessarily a decline in the quality or value of the assets held by the fund. It's a nuance that headlines often miss, but one that makes all the difference.

It's also worth noting that funds focused on acquiring these secondary interests may be positioned to benefit from such discounts. These strategies are built around the idea that temporary pricing dislocations from those seeking liquidity can create attractive buying opportunities.

Regulations Apply

With the continued growth of private markets, it's natural that they would attract more regulatory attention. Transparency, consistency, and investor protection are essential in any market—whether public or private. That said, it's important to distinguish between healthy oversight and mischaracterizations meant to drive narratives.

Most reputable private equity firms adhere to valuation standards such as those established by the Institutional Limited Partners Association (ILPA) and the International Private Equity and Venture Capital Valuation (IPEV) guidelines. These frameworks are designed to promote consistency and fairness in reporting portfolio company values.

Final Thoughts

Ultimately, valuation is both an art and a science. It involves judgment and a disciplined process. While private equity valuations do not benefit from daily pricing like public markets, that does not make them inherently flawed or inflated. In fact, the data suggests the opposite: private equity valuations are generally aligned with realized outcomes and market trends.

As allocators of client capital, we strive to ignore the noise and focus on what the data tells us. Amid headlines and political commentary, maintaining perspective is as important as ever.

This information is for educational and illustrative purposes only and should not be used or construed as financial advice, an offer to sell, a solicitation, an offer to buy or a recommendation for any security. Opinions expressed herein are as of the date of this report and do not necessarily represent the views of Johnson Financial Group and/or its affiliates. Johnson Financial Group and/or its affiliates may issue reports or have opinions that are inconsistent with this report. Johnson Financial Group and/or its affiliates do not warrant the accuracy or completeness of information contained herein. Such information is subject to change without notice and is not intended to influence your investment decisions. Johnson Financial Group and/or its affiliates do not provide legal or tax advice to clients. You should review your particular circumstances with your independent legal and tax advisors. Whether any planned tax result is realized by you depends on the specific facts of your own situation at the time your taxes are prepared. Past performance is no guarantee of future results. All performance data, while deemed obtained from reliable sources, are not guaranteed for accuracy. Not for use as a primary basis of investment decisions. Not to be construed to meet the needs of any particular investor. Asset allocation and diversification do not assure or guarantee better performance and cannot eliminate the risk of investment losses. Certain investments, like real estate, equity investments and fixed income securities, carry a certain degree of risk and may not be suitable for all investors. An investor could lose all or a substantial amount of his or her investment. Johnson Financial Group is the parent company of Johnson Bank and Johnson Wealth Inc. NOT FDIC INSURED * NO BANK GUARANTEE * MAY LOSE VALUE