While we’re proud of our growth and the financial results we achieved, we are equally proud of the many transformational initiatives that were either started, advanced or completed in 2021. These initiatives make a strong impact on how we serve our clients each and every day.
After the rollout of AccessJFG for our business clients in 2020, our teams spent months of diligent planning and considerable effort to roll out our new consumer digital banking solution, MyJFG. In a world where clients expect simple, intuitive and robust capabilities – anytime and from anywhere – the upgrade of our platform was critical. MyJFG represents a significant enhancement for clients to easily manage their money and financial future, while serving as a foundational part of our evolving digital strategy. Thank you to the 75% of our users who adopted this new solution in the first 30 days of launch!
A New Milwaukee Flagship
In October, we opened our new flagship location at Milwaukee’s Cathedral Place at Cathedral Square in the heart of Downtown Milwaukee. This office brings our Milwaukee-based banking, wealth, and insurance teams together in a modern, collaborative workspace. While the planning began pre-pandemic, the finished product represents a model for what we believe will be our workplace of the future, with technology, ultra-modern offices and collaborative spaces to balance the flexible workplace requirements of the future.
To be the best for our associates, we continue to work hard to foster an environment that is creative, diverse, inclusive and rich in work-life balance, personal development, career mobility and overall associate engagement.
We’ve made significant strides in JFG’s Diversity, Equity and Inclusion initiatives, including:
- Advancing our associate involvement and increasing membership and engagement with our three established Employee Resource Groups: Uplifting People of Color; Inspiring Women; and LGBTQ+ Pride at JFG. Two additional ERGs were added within the year supporting our Veterans and those Differently Abled.
- Participating for the first time in the Human Rights Campaign’s Corporate Equality Index, which helps us learn how we can better support our LGBTQ+ associates. After an initial score of 70 out of 100 in 2021, we’re proud to report that we’ve now increased our score to 100, earning recognition as one of the “Best Places to Work for LGBTQ+ Equality”.
- Receiving a prestigious recognition as a top workplace for disability inclusion with a score of 90 out of 100.
Additionally, we were named a Top Workplace USA and a Top Workplace in Wisconsin. We also received industry recognition for Top Workplace in the Financial Services Industry; Top Leadership; and Top Communication, Direction and Values.
Finally, as we’ve experienced the last two years, flexibility in the workplace is important in creating the necessary work-life balance our associates need to thrive. We remain committed to balancing flexible work environments with regular in-person interaction, firmly believing this creates the best outcomes for our clients, associates and our company.
Putting Our Communities First
We proudly contributed $2.1 million to local organizations in the communities we serve throughout Wisconsin and Minnesota. Contributions totaling $500,000 were given directly to United Way partner organizations in each of our regions to make a meaningful impact in addressing pandemic-related food security issues where we live and work. Teams throughout our footprint continued to align giving efforts with our three core pillars: the Arts, Financial Literacy and Community Welfare.