Skip to content

Business Guidance

Trends Employers Need to Watch in 2023

By Hugh Devlyn | Johnson Financial Group

5 minute read time

As the world of work continues to evolve, keeping up with the latest trends is essential for employers to remain competitive and up-to-date. Employers can take advantage of several significant developments, such as the surge in remote work and the ongoing digital transformation. Employers must also keep an eye on emerging trends, such as the growing gig economy and the rise of artificial intelligence. By taking the time to understand these trends and create strategies to embrace them, employers can ensure that their business remains competitive and successful.

Remote Work Continues and Expands

An increasing number of people work remotely, and this trend will continue to increase over the next five years. Some benefits of remote work include the following:

  • Hiring remote workers enables companies to employ people from a broader range of backgrounds and locations and allows employers to hire people who may not have been able to relocate to their offices, such as parents, seniors, and individuals with disabilities.
  • Many people are now choosing to only work remotely as a lifestyle choice as it allows them to avoid excessive travel and long hours in the office.

As remote work increases, employers should continue providing employees with the proper support and guidance. This may mean providing regular training and mentoring, holding regular team meetings, and investing in modern communication tools, such as video conferencing software. Employers must also ensure that remote workers are treated fairly and equitably and receive the same benefits as office workers.

The Importance of Digital Transformation

Another major trend employers must be aware of and prepare for is the significant change in how we work driven by digital transformation which can reshape an organization's culture, operations, and strategy to enable successful digital business models. Digital transformation is vital for several reasons:

  • Organizations can improve customer experiences, increase efficiencies, and develop new business models.
  • Digital transformation can change how work, as we know it, is done.
  • Businesses that embrace digital transformation can adapt to change more quickly and transform their businesses to meet the needs of the modern workforce.

Many organizations already understand the need to integrate new technologies, such as artificial intelligence, into their businesses. Employers who take the time to know how to incorporate these technologies into their organizations will have a competitive advantage and will be able to provide new and improved services.

Harnessing the Gig Economy

Another trend employers need to be aware of is the rise of the “gig economy” --the shift from traditional 9-to-5 jobs to a freelance-based workforce. Individuals who engage in the gig economy often choose this lifestyle as it gives them the freedom to work when they want.

Employers can use the gig economy by hiring freelance workers and developing an on-demand platform. This will allow employers to offer services at different times, such as early mornings or late nights, when they may need more employees to cover demand. By embracing this trend, hiring freelance workers, and using on-demand platforms, organizations can save money and time while providing customers with the same level of service.

The Rise of Artificial Intelligence

Another development organizations need to be aware of is the rise of artificial intelligence (AI). Many businesses are already using AI to help improve their operations and provide innovative solutions. AI, like digital transformation, will have a significant impact on the way that work is done and organizations operate.

Organizations that embrace AI can use the technology to automate tasks and provide better customer service. Employers should keep an eye on the advancements in AI over the next few years to understand how they can integrate it into their business and develop the right policies and procedures to govern its use and prevent potential bias.

Understanding the Benefits of Automation

One of the most significant shifts in how work will be done in the next five years is the expected rise of automation. Many businesses are beginning to embrace automation as it can help them to do jobs more quickly, accurately, and efficiently. This can save employers time, money, and resources while improving the quality of services.

For example, an organization may use a paper-based system for booking appointments, requiring employees to input all details into a computer system manually. When using automation, computers can be programmed to read the details from the paper and input them digitally without requiring employees to do it manually. This saves time and money for the company while improving customer service. Employers who embrace automation find it can help them enhance the quality of service while reducing costs.

Preparing for a Next Generation of Workers

The newest generation of workers entering the workforce are "digital natives.” These workers grew up with technology and are familiar and proficient with it. They will join generations of "digital immigrants" who have come to technology later in life but are eager to learn how to use it better.

Employers must take the time to understand what this new generation wants from their jobs and organizations and provide mentoring and training to help them learn new skills and technologies. They must also be prepared to hire people from a broader range of backgrounds, as many digital natives likely will not have the same work and life experience as the previous generation.

Supporting Diversity and Inclusion

Another major trend is that organizations must ensure that they are welcoming and inclusive to all employees, regardless of race, gender, religion, sexual orientation or other differences. Employers must take the time to understand their employees and ensure they feel comfortable and can voice their opinions. This will help reduce employees' stress and anxiety in the workplace.

Many organizations have begun using employee sentiment surveys to create a better workplace. This data can be used to improve benefits or hire more employees from diverse backgrounds.


As the world of work continues to evolve, employers must understand the latest trends and how to use them to benefit their organizations. Now is the perfect time to learn about the latest trends and adopt new technologies. By taking the time to understand these trends and create strategies to embrace them, employers can ensure that their business remains competitive and successful.


Hugh Devlyn

Hugh Devlyn

VP Employee Benefits Sales Manager | Johnson Financial Group

As Vice President, Employee Benefits Sales Manager, Hugh is a strategic, innovative and creative problem solver who is passionate about helping senior finance and human resources professionals challenge the status quo and drive meaningful change. 

Products and Services offered by Johnson Bank, Member FDIC, a Johnson Financial Group Company. Johnson Financial Group and its advisors do not provide legal or tax advice.